:root{--black:#000;--white:#f7efeb;--burgundy:#3d0b0e;--wine:#641526;--blush:#f7ded8;--rose:#c9958c;--line:rgba(247,239,235,.22)}
*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--black)}
body{margin:0;background:var(--black);color:var(--white);font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
.project-nav{position:fixed;inset:0 0 auto;z-index:20;height:64px;display:flex;align-items:center;justify-content:space-between;padding:0 2.1vw;background:linear-gradient(#000,rgba(0,0,0,.9) 68%,transparent)}
.project-nav__brand{font:400 20px/1 Didot,"Bodoni 72","Times New Roman",serif}
.project-nav nav{display:flex;gap:clamp(28px,7vw,110px);font-size:8px;letter-spacing:.08em;text-transform:uppercase}
.project-nav a{transition:color .2s ease}.project-nav a:hover{color:var(--rose)}
.case-study{display:grid;grid-template-columns:minmax(285px,34vw) minmax(0,1fr);align-items:start;background:#000}
.project-info{position:sticky;top:0;height:100vh;padding:128px 3.2vw 34px 1.05vw;display:flex;flex-direction:column;border-right:1px solid rgba(255,255,255,.06);background:#000;color:#fff}
.project-number{font-size:10px;letter-spacing:.09em}
.project-copy{margin:auto 0}
.project-type{margin:0 0 12px;color:rgba(255,255,255,.48);font-size:9px;letter-spacing:.09em;text-transform:uppercase}
h1{margin:0;font:400 clamp(47px,5.7vw,84px)/.84 Didot,"Bodoni 72","Times New Roman",serif;letter-spacing:-.055em;text-transform:uppercase}
.project-tagline{max-width:420px;margin:17px 0 30px;font:italic 400 clamp(17px,1.55vw,24px)/1.1 Didot,"Times New Roman",serif;color:var(--rose)}
.project-copy>p:not([class]){max-width:440px;margin:0 0 14px;color:rgba(255,255,255,.7);font-size:11px;line-height:1.48}
.project-meta{margin:28px 0 0;border-top:1px solid var(--line)}
.project-meta div{display:grid;grid-template-columns:84px 1fr;gap:15px;padding:9px 0;border-bottom:1px solid var(--line);font-size:8px;line-height:1.35}
.project-meta dt{color:rgba(255,255,255,.46);text-transform:uppercase;letter-spacing:.08em}.project-meta dd{margin:0}
.project-back{width:max-content;font-size:8px;letter-spacing:.07em;text-transform:uppercase}
.project-gallery{grid-column:2;padding:112px 1vw 28px;display:grid;gap:12px;background:#260609}
.media{margin:0;overflow:hidden;background:var(--burgundy)}
.media img{width:100%;height:auto;display:block;object-fit:contain}
.media--cover{background:#340b0d}
.chapter{display:grid;grid-template-columns:minmax(220px,.68fr) minmax(0,1.32fr);gap:clamp(20px,3.2vw,54px);align-items:center;padding:clamp(28px,5vw,80px);background:var(--blush);color:#28080b}
.chapter--aaker,.chapter--archetypes{grid-template-columns:minmax(0,1.32fr) minmax(220px,.68fr)}
.chapter--culture{background:var(--burgundy);color:var(--white)}
.chapter-copy span,.personality-copy>span{display:block;margin-bottom:24px;font-size:8px;letter-spacing:.1em;text-transform:uppercase;opacity:.58}
.chapter-copy h2,.personality-copy h2{max-width:520px;margin:0 0 18px;font:400 clamp(29px,4vw,61px)/.94 Didot,"Bodoni 72","Times New Roman",serif;letter-spacing:-.045em}
.chapter-copy p,.personality-copy p{max-width:470px;margin:0;font-size:11px;line-height:1.55;opacity:.72}
.biases{padding:clamp(28px,5vw,80px);background:#e8bcb2;color:#28080b}
.biases>.chapter-copy{display:grid;grid-template-columns:.65fr 1fr;column-gap:28px;align-items:end;margin-bottom:30px}
.biases>.chapter-copy span{grid-column:1/-1}.biases>.chapter-copy h2,.biases>.chapter-copy p{margin:0}
.media-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.personality{display:grid;grid-template-columns:.72fr 1.28fr;gap:clamp(20px,3.2vw,54px);align-items:center;padding:clamp(28px,5vw,80px);background:#f3ddd8;color:#28080b}
.personality ul{display:grid;grid-template-columns:1fr 1fr;gap:0;margin:30px 0 0;padding:0;border-top:1px solid rgba(40,8,11,.22);list-style:none}
.personality li{padding:12px 4px;border-bottom:1px solid rgba(40,8,11,.22);font-size:9px;text-transform:uppercase;letter-spacing:.06em}.personality li:nth-child(odd){border-right:1px solid rgba(40,8,11,.22)}
.personality b{display:block;margin-bottom:3px;font:400 23px/1 Didot,"Times New Roman",serif}
.project-next{min-height:42vh;display:flex;flex-direction:column;align-items:flex-end;justify-content:flex-end;padding:40px 2vw;border-top:1px solid var(--line);background:#000}
.project-next span{color:rgba(255,255,255,.48);font-size:8px;letter-spacing:.1em;text-transform:uppercase}
.project-next a{margin-top:8px;font:400 clamp(42px,7vw,105px)/.9 Didot,"Bodoni 72","Times New Roman",serif;letter-spacing:-.05em}
@media(max-width:760px){.project-nav{height:56px;padding:0 18px}.project-nav nav{gap:18px}.project-nav nav a:nth-child(2){display:none}.case-study{display:block;background:#000}.project-info{position:relative;height:auto;min-height:92svh;padding:100px 18px 28px;border:0;background:#000}.project-copy{margin:21vh 0 80px}.project-gallery{padding:8px;gap:8px}.chapter,.chapter--aaker,.chapter--archetypes,.personality{grid-template-columns:1fr;padding:34px 18px}.chapter--aaker .media,.chapter--archetypes .media{order:2}.biases{padding:34px 10px}.biases>.chapter-copy{display:block;padding:0 8px 20px}.media-grid{grid-template-columns:1fr;gap:8px}.personality ul{margin-bottom:24px}.project-next{min-height:34vh}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}